Fairtrade is an alternative approach to conventional trade and is based on a partnership between producers and consumers. When farmers can sell on Fairtrade terms, it provides them with a better deal and improved terms of trade. This allows them the opportunity to improve their lives and plan for their future. Fairtrade offers consumers a powerful way to reduce poverty through their every-day shopping.
When a product carries the FAIRTRADE Mark it means the producers and traders have met Fairtrade Standards. Fairtrade Standards are designed to address the imbalance of power in trading relationships, unstable markets and the injustices of conventional trade.
Founded in 1997, Fairtrade International is a non-profit, multi-stakeholder association of 22 member organizations – three producer networks and 19 national Fairtrade organizations.
Fairtrade International coordinates activities for its member organizations and owns the FAIRTRADE Mark, a registered trademark of Fairtrade that appears on more than 30,000 products. Fairtrade International employs about 70 staff members at its central offices in Bonn, Germany.
Fairtrade Network of Asia and Pacific Producers is the association of Fairtrade producers in the region of Asia and Pacific. Fairtrade NAPP represents small-scale producers, workers and other producer stakeholders and works to secure a better deal for farmers and workers in Asia and Pacific.
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