[newdevjobsindo] Vacancy : Marketing and Social Media Manager - Edu Farmers International Foundation

Agustus 14, 2023   Comment  

Position: Marketing and Social Media Manager

 

About Edu Farmers International Foundation (EFI) 

 

Edu Farmers International Foundation is a non-profit organization that focus on three main areas: (1) improve farmers’ livelihood, (2) empower tomorrow's agriculture leaders, and (3) create a pool of practical knowledge and research in agriculture for public use. Through our flagship program named “Bertani Untuk Negeri” (BUN - Farming for the Nation), we mobilize young people (mainly consist of university students and fresh graduates) to learn about best agricultural practices from the experts in the industry and bring them together with the smallholder farmers to provide them with practical experience in the farm and at the same time improve farmers’ productivity and income. Since 2020 when BUN first started, we have been working with more than 1,300 youth and trained more than 6,300 farmers across Indonesia. 

 

Currently, we are expanding our impact to improve Indonesia’s food security by collaborating with various stakeholders, delivering BUN program in more areas, working to improve production of strategic commodities (rice, corn, soybean, sorghum, chili, onion, etc.), and developing a hybrid agritech conference that aims to connect various stakeholders in agriculture ecosystem, inspire proven technology and programs that can enhance the agriculture sector, and empower future leaders in agriculture. 

 

We are also seeking to expand our program, we are currently looking for Marketing & Social Media Manager for planning, developing, and implementing effective marketing strategies to drive brand growth while overseeing the company’s social media presence. This role involves creating engaging content, managing campaigns, analyzing data, and fostering strong online/ offline relationships to enhance brand awareness, drive engagement, and achieve marketing goals.

 

Basic Information and Responsibilities 

 

Employment type : Contract, 21 August 2023 - 31 August 2024

Work location : Jakarta, Indonesia 

Function : Marketing & Social Media Manager

Reporting to : Head of Business & Channel Development Department

 

Key Responsibilities:

1. Marketing Strategy Development:
1. Develop and implement strategic marketing plans aligned with the company's objectives to promote brand growth, customer engagement, and lead generation.
2. Define target audiences, customer segments, and value propositions to drive brand awareness.
2. Campaign Planning and Execution:
1. Lead the planning, execution, and optimization of marketing campaigns across various channels, including digital, social media, and events.
2. Collaborate with content teams to develop compelling campaign content and visuals.
3. Team Management:
1. Manage and mentor a team of creative director, social media, digital marketing, and campaign and event associate in providing guidance and support to drive team performance.
2. Responsible to lead the team in developing social media to reach the expected target number of followers/ subscribers determined by the company
3. Set performance goals, conduct regular performance evaluations, and promote a collaborative and high-performing team culture.
4. Market Research, Analysis, and Performance Tracking:
1. Conduct market research to understand market preferences, market trends, and competitive landscape.
2. Use insights to refine branding strategies and identify opportunities for differentiation.
3. Monitor and measure the effectiveness of marketing initiatives, track KPIs, and provide regular reports on brand health and impact.
5. Brand Management:
1. Maintain a consistent brand identity across all marketing materials, communications, and touchpoints.
2. Ensure brand guidelines are adhered to and that brand messaging is effectively communicated
6. Budget Management:
1. Develop and manage the marketing budget, allocate resources effectively, and ensure cost-efficient execution of marketing projects.
7. Reporting:
1. Prepare regular and comprehensive reports on the performance of marketing objectives, impacts and present insights to stakeholders.
8. Cross-Functional Collaboration:
1. Collaborate with product, and partnership teams to integrate brand messaging and visual elements into various campaigns, products, and initiatives.
2. Work closely with external agencies, freelancers, KOL and partners to execute branding projects.

 

Qualifications 

• Bachelor's degree in Marketing, Communications, Business, or a related field. (Master's degree is a plus).
• Proven experience (min. 3 years) in branding, marketing, or a related role with a strong track record of successful strategy development and campaign execution.
• Passion for food security, agriculture, stunting/health issues is a plus point.
• Strong understanding of marketing principles, branding, and digital marketing techniques.
• Excellent leadership and team management skills.
• Creative thinker with strong problem-solving abilities.
• Proficiency in using marketing software, analytics tools, and project management platforms.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Ability to work effectively in a fast-paced, dynamic environment.
• Results-driven with a focus on achieving measurable marketing goals.
• Strong interpersonal skills for collaboration and building relationships.
• Familiarity with current branding trends, industry best practices, and emerging technologies.
• In-depth knowledge of various digital marketing channels, including SEO, email marketing, social media, content marketing, and display advertising.
• Demonstrated ability to plan and execute successful digital marketing campaigns.
• Outstanding communication and presentation skills.

 

If you are interested to explore the role, feel free to reach out to yos.rahmatullah@edufarmers.org.

Fill the “subject” column of the e-mails in this format "Marketing and Social Media Manager_(name of candidate)"

Deadline: August 20, 2023