If you want to contribute to conservation efforts in Indonesia, this is the opportunity for you to join the national company that works in conservation efforts in Indonesia. PT. Panda Lestari is an independent national company. PT Panda Lestari is currently seeking the best candidate for the position of Digital Marketing Specialist. This position will be based in Jakarta, and report directly to the Head of Operations.
About PT Panda Lestari:
PT Panda Lestari is a company built and owned by the WWF-Indonesia Foundation. Founded in 2011, PT Panda Lestari received the mandate to manage various commercial activities belonging to the Foundation, starting from Office space for rent, Panda House (eco-friendly Resto & Catering), and most recently E-Commerce, known as WWF Official Store ID. All proceeds obtained through these commercial activities will be returned to the Foundation and used to support conservation programs carried out by WWF in Indonesia.
Responsibilities:
The Digital Marketing Specialist reports directly to the Head of Operations of PT Panda Lestari and supports the CEO by helping maintain the brand by working on marketing campaigns. this position will conduct market research, develop strategies, and create content to help marketing campaigns succeed. This position has an innovative mindset that allows him to generate creative ideas for marketing campaigns and brand development initiatives. Position holders must understand consumer behavior and continue to monitor market trends to anticipate changes in related industries and explore strategic collaborations with external parties. This position contributes to areas that support its accomplishments such as graphic design and content writing to help enhance the company's brand and image.
Build and maintain existing digital platforms, and ensure that all related ecosystems refer to the developed brand standards and WWF brand standards as the main reference. Maintain sales by carrying out various digital marketing campaigns.
The responsibilities include:
- Understand first the vision/mission & values of WWF in implementing its conservation programs, especially in Indonesia
- Understand WWF branding standards and rules as a reference
- Plan and implement the entire digital marketing ecosystem (SEO/SEM, marketing database, email, social media, advertising campaigns)
- Design, build, and maintain the quality of social media
- Plan content strategy for all platforms
- Measuring the effectiveness of all digital marketing campaigns carried out, whether they are following ROI and KPIs
- Identify trends and insights, and optimize performance based on these insight data
- Brainstorm new strategies that are more creative and potential
- Coordinate with internal teams to maximize user experience on landing pages
- Conduct optimal evaluation of customer experience activities across all channel touchpoints and ensure customer satisfaction
- Always update relevant technology and analyze the use of that technology
- Create, plan, and manage budget use
- Exploring the potential of collaborating with various Digital Platforms and other parties that support its achievements such as Market Places, Influencers, Communities, etc.
- Planning for Influencers: Creating brand-aligned Content, posting at agreed times & handling comments
Qualifications & Skills:
- Educations: Bachelor's Degree in Digital Marketing, IT, Brand Specialist or relevant field
- Work Experiences :
- Industry: Shop, Brand
- Length of Service (Years): 2 Years
- Job Title: Digital Marketing
- Experienced working with A & B market segments
- Knowledge:
- Digital Engineering
- Website analytics tools
- Up-to-date with trends & best practices commonly used in online marketing
- Skills:
- Strong analytical skills and data-driven thinking
- Good in networking
- Attitude: Detail Warrior, Deadline
Please share your CV/resume & cover letter to hrd@pandalestari.com with the subject " Digital Marketing Specialist - Your Name" no later than January 5, 2024.
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