[newdevjobsindo] INOVASI 3 - Social Media Strategist (Consultant)

Maret 25, 2025   Comment  

INOVASI 3 - Social Media Strategist (Consultant)

Background of The Project:
Indonesia's Vision 2045 sets the goal for Indonesia to transition from a resource-based economy towards an advanced service, technology, and knowledge-based economy by the centenary of its independence (2045). The 2025-2045 National Long Term Development Plan emphasises the urgency of Indonesia's human resource development to fully realise 2045 goals.

Faced however with persistent low student performance that is emblematic of a learning crisis, significant improvement in student learning will be required to reach Indonesia's 2045 goals. Government of Indonesia (GoI) has started an ambitious program of education reforms. Successive education ministers have set out to modernise the education system through reforming the national curriculum and teaching and assessment approaches, to produce citizens with strong foundational skills, open minds, and inclusive values. 

Australia is a long-term supporter of the Indonesian basic education sector, with continuous investments supporting education quality improvements for the past two decades, including through the INOVASI program (Phase 1 2016-2020; Phase 2 2020-2023) that focused on supporting acquisition of literacy and numeracy foundational skills in early grades classrooms; exploring local problems and solutions; and generating evidence to inform government policy development and practices.

This third phase of INOVASI (2024-2027) builds upon the existing program's approach and lessons learned and takes the focus on the development of foundational skills through to the end of the primary grades. Phase 3 will engage with priority issues of Australia's development policy: gender equality, effective inclusion of children with a disability, responses to the climate change challenge in education. It will focus on the challenge of policy implementation and the gaps that exist between national policies and practices at district and school levels, and use the well attested-success of INOVASI's local problem-based approach to continuously support policy development for effective fit between policy and implementation context.

The Program is managed by Palladium on behalf of DFAT.

Purpose of the Position:
INOVASI aims to launch the #BooksForAll campaign aims to promote inclusive access to books and literacy materials for primary school students in Indonesia, particularly those in underserved and marginalized communities in four provinces: North Kalimantan, East Nusa Tenggara, West Nusa Tenggara, and West Java. The campaign will leverage social media to engage diverse audiences, including policymakers, educators, parents, youth advocates, and the general public, to drive awareness and action.
To maximize impact, we seek a Social Media Strategist who will develop and execute a dynamic digital strategy that ensures broad engagement, enhances advocacy efforts, and fosters community participation.
Under the direction of Strategic Communication Manager, the Social Media Strategist will create a strategic social media campaign, engaging and mobilizing community volunteers, and organizing literacy campaign activities in remote areas. Through strategic digital outreach, s/he will ensure that campaigns reach the right audience, inspire participation, and drive meaningful action to support literacy initiatives.

Duties
Under the direction of the Strategic Communications Manager and in close coordination with the Communications Officer, the consultant is expected to do:

• Strategy Development. This includes:
  

1. Designing a comprehensive social media strategy aligned with the campaign's objectives.
2. Identifying the best platforms for outreach (e.g., Instagram, Facebook, TikTok, X, YouTube, LinkedIn).
3. Developing an audience engagement plan, including key messaging and calls to action.
4. Identifying and coordinating with campaign partners and influencers to amplify messaging that align with INOVASI values and messages.

• Content Creation & Management. This includes:

1. Designing and curating engaging content (graphics, videos, reels, infographics, stories, posts).
2. Crafting compelling messages, visuals, and multimedia content to maximize audience engagement that align with INOVASI Brand Guideline
3. Scheduling posts and ensuring consistency in messaging across platforms.
4. Collaborating with designers, videographers, and writers to produce high-quality materials.

• Community Engagement and Amplification. This includes:

1. Engaging with community groups and networks to encourage volunteer participation.
2. Managing audience interactions, responding to comments, and fostering discussions, working together with INOVASI Communication Officer.
3. Identifying and leveraging user-generated content to enhance community participation.
4. Designing and running interactive activities (e.g., challenges, Q&A sessions, live discussions).

• Monitoring & Evaluation. This includes:

1. Tracking engagement metrics (reach, impressions, shares, comments, clicks).
2. Analysing audience insights and proposing adjustment to strategies based on performance data.
3. Preparing bi-weekly performance reports and recommendations for optimization.

Duration of the contract/Timeline:
The duration of the contract is six (6) months with maximum 60 of billable workdays, with a possible of extension subject to satisfactory performance assessment. The strategist may work remotely but should be available for key meetings and updates

Qualifications and Experience:
The ideal candidate should have:

• Proven experience managing advocacy or education-focused social media campaigns.
• Strong understanding of social media trends and algorithms, particularly in Indonesia.
• Excellent storytelling and content creation knowledge and skills (text, visuals, video).
• Experience in digital engagement, community management, and influencer collaboration.
• Ability to use analytics tools (e.g., Meta Insights, Google Analytics, Hootsuite).
• Familiarity with accessibility and inclusivity principles in digital communication.
• Strong project management skills and ability to meet deadlines.

Application Process
Interested candidates should submit:

• A portfolio of previous social media campaigns, preferably in advocacy or education.
• A brief proposal (max. 2 pages) outlining their approach to the #BooksForAll campaign.
• A resume highlighting relevant experience.

Working with children
Is this position likely to come into contact with children?  ☒ Yes      ☐  No

To apply, please click here to submit your resume and cover letter by  31 March 2025 at 23:59 Jakarta Time ensuring you highlight your relevant experience and skills.

Should you experience any issues logging in or submitting your CV, or if you have any questions, please contact inovasi.recruitment@thepalladiumgroup.com

Equity, Diversity & Inclusion - Palladium is committed to embedding equity, diversity, and inclusion into everything we do. We welcome applications from all sections of society and actively encourage diversity to drive innovation, creativity, success and good practice. We positively welcome and seek to ensure we achieve diversity in our workforce; and that all job applicants and employees receive equal and fair treatment regardless of their background or personal characteristics. These include: (but are not limited to) socio-economic background, age, race, gender identity and expression, religion, ethnicity, sexual orientation, disability, nationality, veteran, marital or Indigenous status.

Women are encouraged to apply