Most Fairtrade-certified products from Asia Pacific are exported to markets in Europe, North America, and developed countries in East Asia and the Pacific. South-to-South (S2S) trade, meaning sales within and between producing countries in the region, is the least developed route to market for these producers.
Domestic and regional demand for certified and sustainably sourced products is growing, particularly in hospitality, café, premium retail and brand segments. FTNAPP does not yet have a structured view of which certified producers are ready to supply these channels, or which buyers are ready to buy.
FTNAPP seeks an external consultant to deliver, in a November to December 2026 window, the ground research and first buyer engagement needed to start S2S outreach with named contacts and recommended next steps.
Thailand and Indonesia are treated as two country test cases. The method, templates and lessons from this engagement will inform later mapping in other markets in the region. The assignment works only within value chains where Fairtrade certified producers already supply today. It does not cover the development of new supply chains, new producer groups or new product lines.
For further information, please kindly refer to the attached document of terms of reference or https://www.fairtrade.net/napp-en/about/opportunities.html
Proposals are to be submitted by email with the subject line "Proposal: FTNAPP S2S Mapping Consultant" to commercials@fairtradenapp.org. Queries during the proposal window should go to the same address, with a copy to jaison@fairtradenapp.org. The submission deadline is 16 November 2026. Proposals received after the deadline will not be considered.




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