Dear Bapak/ Ibu,
SNV is sharing information regarding the Service Provision to design and establish a smart incentive mechanism aimed at promoting Reduce-Reuse-Recycle (3R) practices towards achieving Zero Plastic Waste.
Please find further details in the attachment and below in this email.
Thank you for your attention
Regards,
Chrstina Heri Satsiwi (Ally)
Operations Officer
| Organisation | SNV |
| Project | Sustainable Solution for Landscape and Seascape in Indonesia (SOLUSI) |
| Assignment | Service Provision to design and establish smart incentive mechanism to promote reduce-reuse-recycle (3R) towards Zero Plastic Waste |
| Location | Central Java (Banyumas and Cilacap) |
| Duration | 08 months |
| Starting date | 20 April 2026 |
1. About the Project
Solutions for Integrated Land- and Seascape Management in Indonesia (SOLUSI) is a cooperation project between the Government of Germany and the Government of Indonesia through the Ministry of National Development Planning. Funded by BMUV (the German Federal Ministry for the Environment, Nature Protection, Nuclear Safety and Consumer Protection) through its finance commitment IKI (International Climate Initiative), SOLUSI aims to reduces the degradation of land-and seascapes in Indonesia, using ecosystem-based approach, incorporating green and blue economy principles, and thereby establishing climate-resilience livelihoods.
The project will run in three pilot provinces, namely Bangka Belitung, Central Sulawesi and Central Java and implemented by consortium including SNV, GIZ Yayasan KEHATI, and ICRAF (World Agroforestry).
2. Background and objectives of assignment
Background
During 2025, SNV conducted a behavioral study in Central Java, Central Sulawesi, and Bangka Belitung to understand community practices and barriers in reducing and managing plastic waste. The study applied the COM-B (Capability, Opportunity, Motivation–Behavior) framework and used in-depth interviews and FGDs with households, local governments, waste service providers, producers, and businesses.
Findings show that although plastic waste reduction policies exist, implementation remains weak due to limited socialization, low enforcement, and insufficient budget allocation for waste reduction. At the household level, open burning and dumping are still common, particularly in areas with limited waste services. Enabling infrastructure for 3R practices is inadequate, while community-based initiatives such as waste bank facility faces capacity, system, and transparency challenges. Affordable environmentally friendly packaging alternatives are also limited resulting in high dependency on single-use plastics consumption.
These findings apply as evidence-based in developing BCC strategy which highlights three main strategies; (1) awareness raising and capacity building in practicing reduce, reuse, recycle (3R) through public campaign, (2) increase skills and accessibility on waste services; (3) provide incentives to boost motivation in achieving zero-plastic waste. Therefore, as continuation of BCC zero-plastic waste initiatives, SNV as part of SOLUSI Consortium is committed to provide support for Local Government to develop and establish smart incentive mechanisms that able to motivate behavior change in practicing 3R principles in plastic waste management through partnership with related stakeholders, such as private sector, local NGOs, and community groups.
Objective of Assignment
Promoting 3R principles in plastic waste management towards zero-plastic is the important step to shifting the old paradigm of waste collection and disposal to the circularity of waste management. However, the activity should also be completed by increasing motivation to change the existing behavior and build skills and capacity to put 3R principles in action. With strong partnership with related stakeholders including private sector, the assignment is expected to establish smart-incentive initiatives to boost community's motivation in implement 3R principles towards zero plastic waste.
By the end of the assignment, the project is expected to have:
- 2 technical guidelines on BCC smart incentive mechanism to promote 3R principles in plastic waste management
- 2 digital media content plans to promote 3R principles in plastic waste management.
- Information, education, and communication (IEC) materials on plastic waste management.
- 2 smart-incentives for zero plastic waste initiatives are launched and implemented covering two landscapes of Banyumas and Cilacap.
- Lesson learned and best practices are documented and disseminated to related stakeholders including private sectors.
3. Assignment overview and scope of work / deliverables
Based on the objective of this assignment as mentioned above, the service provider is to establish smart-incentive mechanism to promote 3R towards zero-plastic waste with these following milestones:
Table 1: List of milestone, deliverables, and quality acceptance
| Milestone | Deliverables | Timeline 2026 | Criteria of acceptance |
| Output I – Smart-incentive mechanism Technical Guideline | Technical guidelines on smart-incentive mechanism to promote 3R towards zero-plastic waste available for:
| April – May | Consulted, Presented and approved by local government (LG) Consulted with potential private sector Consulted with SOLUSI consortium & local partner Received by SNV |
| Output II – Digital Media Content Plan | Develop content plan including identify key messages and potential messenger to promote 3R practices in Banyumas dan Cilacap | April - May | |
| Output III – IEC Material |
| May - June | Consulted and approved by LG, Consortium, local partner, and vulnerable groups Received by SNV |
| Output IV – Zero plastic waste initiative launched & Community socialization | Organize and monitor the implementation of Zero plastic waste initiatives:
| Kickoff: June – July (Hari Lingkungan Hidup 5 June) Community socialization & action: July – August – September M&E: September | Kick off initiatives approved by local governments with strong involvement of community & private sector. Community socialization in collaboration with KEHATI & local partner Digital Media campaign in collaboration with official LG account in each area |
| Output V – Zero plastic waste initiatives Report & Lesson learned dissemination ● |
| Report including scale-up plan: October - November Dissemination workshop: November - December | Campaign Report and lesson learned consulted, presented & approved by LG Consulted with private sectors Received by SNV |
4. Ownership and Confidentiality
All documents, including the incentive mechanism guideline, IEC material, reports, and documentations shall remain the property of SNV.
5. Evaluation criteria
| Criteria | Maximum score |
| Technical proposal on Smart-incentive mechanism plan to promote 3R principles toward Zero-plastic waste | 30% |
| Price/ Budget | 30% |
| Relevant experience | 30% |
| Motivated | 10% |
| TOTAL | 100% |
6. Timeline
The assignment on Smart Incentive Mechanism for Zero-plastic Waste Initiative will be going from April to December 2026 (08 Months).
7. Payment terms
Payment terms suggested as follow:
| Upon Deliverables | Deadline | Payment |
| 2 Campaign Technical Guideline & Digital Media Content Plan (Banyumas & Cilacap) | May/ June | 30% |
| Availability of IEC Material (ready to use & softcopy) | June/ July | 20% |
| Launch smart incentive for zero plastic waste initiative in 2 districts | July/ August | 20% |
| 6 Community socialization with incentive mechanism Online 3R promotion in digital media platform 1 media gathering | September/ October | 20% |
| 1 joint monitoring & report (including replication/ scale-up plan & lesson learned on best practice in Eng and IND version) 1 Hybrid dissemination event at provincial level. | November/ December | 10% |
8. Qualifications
These are the criteria to determine the contract winner:
- Service provider consists of three to four experts in social behavioral change (SBC)/ behaviour change communication (BCC), environmental or social science, public health, project management or related fields with more than 5 years of experience in SBC, BCC, environmental or solid waste management issues with proven capacity in conducting behavior change campaign with incentive mechanisms approach.
- Experience working with Local Government, local NGOs, private sector, and community group.
- Experience in producing IEC materials for behavior change campaign.
- Service provider must be fluent in Indonesian and able to write reports in English.
- Submitted campaign plan with reasonable budget proposal.
9. Tender Schedule
| Tender Process | Schedules |
| Tender announcement | 11 March 2026 |
| Aanwijzing | 17 March 2026 |
| Tender closing date | 30 March 2026 |
| Tender evaluation | 01 – 08 April 2026 |
| Tender result | 10 April 2026 |
| Due Diligence, Supplier Registration | 13 – 15 April 2026 |
| Contract/ PO drafting and approval | 16 – 17 April 2026 |
10. Tender submission
SNV invites invites interested service provider (firm, individual group) to submit a comprehensive proposal no later than Monday, 30th March 2026 to the following email address: indonesia-procurement@snv.org with Subject "PR079 BCC Smart Incentive Zero Plastic Waste"
Your proposal should include the following documents:
● Expression of Interest (EoI) --> template provided
· Complete and submit the provided EoI template.
● Technical Proposals
• Proposed tools and methodology
• Implementation plan and timeline
• Detail CV and experiences of Team Member
● Financial Proposal (RFQ) --> template provided
• Service fees (roles and number of personnel)
• Other relevant costs (please specify)
● Sample of Previous Work
Preferably similar to the assignment described, i.e activity report on promoting behavior change; campaign plan, etc.
● List of Relevant Past Assignments
Include detailed descriptions and timelines of similar projects
● Company Profile: Provide a comprehensive overview of your organization, highlighting relevant experience, operational capabilities, and geographical coverage.
You can access the shared folder containing the Tender announcement and Templates provided for the proposal for this service via the following link: https://bit.ly/PR079_SmartIncentive_TenderDocument
11. Aanwijzing
SNV has scheduled a half-day clarification session ("Aanwijzing") for interested Travel Agent Company (bidders/applicants) on Tuesday, 17 March 2026, from 14:00 to 15:30 AM via Microsoft Teams (online session).
Registration is required and must be completed by Monday, 16 March 2026.
To sign up, please fill out this short form: https://bit.ly/PR079_Aanwijzing_SmartIncentive
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